Historical RSOL work

TopTown Barbershop

A coordinated local marketing foundation for a new Saskatoon barbershop, connecting public profiles, local discovery, paid reach, and client-managed digital channels.

TopTown Barbershop
Saskatoon, Saskatchewan
Public channel proof

Public Channels Customers Can Verify

These public channels give customers several ways to verify the shop, location, services, and current work.

01 / Social

Facebook + Instagram

Public social channels featuring the shop, services, offers, and current updates.

Instagram Facebook
02 / Local search

Google Business Profile

The public local listing customers use to verify the shop, location, contact details, and Google presence.

View Google profile
Inside TopTown

TopTown supplied the shop photography. The haircut examples were published through its public channels, connecting the finished space to service work customers can verify.

See current shop content
TopTown Barbershop signature chair in front of the finished workstation and product display
The signature chair and finished workstation
TopTown Barbershop workstation row with mirrors, product shelves, countertops, and glass jars
The finished workstation row
Clean beard line and tapered haircut completed at TopTown Barbershop
Beard line with a clean taper Instagram
Clean tapered haircut completed at TopTown Barbershop
Clean taper and finish Instagram
Textured haircut and clean side fade completed at TopTown Barbershop
Texture with a clean side fade Instagram
TopTown Barbershop shampoo wash station with towel storage and wall shelf
The shampoo and finishing station
TopTown Barbershop grooming products arranged on wood and black metal shelves
Grooming products at the workstation
TopTown Barbershop decorated for opening day with balloons beside the barber chairs
Opening-day atmosphere
Business

TopTown Barbershop is a locally owned shop in Saskatoon’s Meadows area. Its website and social channels give customers a consistent view of the location, services, and current shop updates.

Challenge

As a new local business, TopTown needed credible public profiles, stronger local discovery, and paid reach while building recognition in the community.

Audience Focus

RSOL focused the audience around nearby Saskatoon customers who needed to discover the shop, verify its location and services, and recognize the business across search and social channels.

Campaign Approach

RSOL established the social channel foundations, created and optimized the Google Business Profile, supported locally focused paid advertising, and developed a practical three-to-four-month campaign and content plan with TopTown.

Channel Coordination

RSOL aligned the social account setup and campaign direction with TopTown’s existing website and content workflow. TopTown managed ongoing posts and updates.

Website Role

TopTown’s website served as the client-managed destination within the wider local marketing system, alongside its Google profile and social channels.

Local Discovery

RSOL created and optimized the Google Business Profile to make the shop’s location, contact information, and local relevance easier for prospective customers to verify.

Public Presence

TopTown maintains a public presence across its website, Facebook, Instagram, and Google Business Profile, giving customers several ways to verify the shop, location, services, and current work.

Shared Workflow

Clear channel roles helped RSOL and TopTown coordinate campaign direction with ongoing website and content updates.

← All Case Studies Next Case Study: Samway Grill →
Understand → Build → Grow

Connect the Website to the Operating Need.

This historical record does not describe RSOL’s current service offer. RSOL can design and support the website or technical system; advertising and production require a separate LightRivet or client-approved specialist engagement.

Start a Conversation